Earlier this year, we relaunched our entire competition management platform based on all of the awesome feedback we’ve received from the community. We’ll be continuing to invest in the product full throttle, but we did want to take a moment to let you know about some of the ways that we’ve been hustling behind the scenes to help you plan, launch, and run amazing competitions. This post is the first installment in a short series, and we hope you find it useful. Keep the feedback coming! -MAR
The Motivation for Internationalization
One of the most noticeable aspects in the 2019 CrossFit Open and in the sport of CrossFit in general right now is its steadily growing international presence. The growth in Latin America right now appears to mirror the characteristics of what we saw here in the United States some ~7-8 years ago, and you don’t have to look any further than the 2020 sanctionals schedule to observe strong international signals throughout the rest of the world.
While watching one of the 2019 Open announcements being broadcast in a non-English language earlier this year, it suddenly became obvious how frustrating it must have been to be a non-English CrossFit athlete trying to follow along with Open announcements from previous years — and then it hit us like a ton of bricks: we need to internationalize the platform to deliver a first class product experience to non-English speakers. Strategically, we decided to start with Latin America to reach the largest number segment of the market at the outset, but we’ll be adding additional languages on an ongoing basis as demand grows.
How It All Works
We’ll spare you the gory technical details, but at a high level, there’s a lot of work that goes into delivering a truly first-class experience involving multiple languages within the same product. There’s the engineering work that involves updating the software itself to even be translatable in the first place, but then there’s all of the product packaging that goes along with it to create a great user experience — the website, the help articles, the ability to deliver high quality customer support other languages, etc.
All that is just to say that if you want to run an amazing competition in Spain or Portugal, or in Mexico, Brazil, or anywhere else in Latin America, you can now deliver a first-class competition experience to your athletes and spectators in their native language of choice. We are incredibly excited about this, and we hope that you’ll keep us in mind when it’s time to start planning. (And let’s be honest, it’s never too early to start planning…)
In terms of how it all works, we’ve tried to make it all as seamless as possible. When you visit http://throwdowns.com, we automatically detect your preferred language based on whatever your browser tells us, and we present the app to you in that language. In case you’re curious and want to try it out, you can either temporarily change your browser settings to prefer Spanish or Portuguese, or you can temporarily adjust your account settings from within the app.
Do you speak English?
If you’ve read this far, the chances that you speak English are pretty good! Just for reference, here’s a short screencast of our competition management platform that illustrates how to get up and running. (We recorded it back in April, so some of the aesthetics will look slightly different than the other two videos below.)
¿Te hablas Español?
Here’s a translation of the same video. Again, at a high level, it shows you how easy it is to get a competition up and running — but this time it’s all in native Español! (And just to acknowledge the obvious, the voice talent on this one is pretty solid in comparison…)
Você fala Português?
Or if you reign supreme from Brazil or Portugal, here’s the translation of the same video that shows you how to get up and running. (And again, there’s some pretty awesome voice talent on this one…)
More to Come…
We’re still working through some of the final touches on content, so if you see anything that looks like a loose end, please shoot us a quick message to let us know.
We’ll be continuing this series with additional posts highlighting other aspects of the platform throughout the remainder of the summer. We want to help you run an amazing competition, so be sure to tell your friends and stay plugged into our social media feeds.
P.S. Amamos América Latina
P.P.S. If you are a native speaker of a language other than English and would like to help us translate the platform to your preferred language so we can better support the athletes in your community, please send us a message!