Most competitions offer swag bags for pick-up at the registration table on event morning. What you might not know is that the items in your swag bag can directly affect your event favorability. Athletes expect a well-curated bag, but that is at odds with your goal of keeping costs low.
Here is a list of affordable, sure-to-impress products you may not have thought about including in your swag bag:
1. Strideline Socks
If you are tired of dealing with athlete shirt sizes, custom branded socks may be the perfect solution. There are no order minimums, but you will need a little more lead time than you would for shirt sizes – 3 weeks. However, because they are one-sized, it will be next to impossible to mess up an order. Bonus: You won’t receive any last-minute emails with requests to change an athlete’s shirt size.
Another non-shirt option for your swag bag is Junk Headbands. You can choose from one of their MANY headband options in a color scheme that matches your event branding, or you can have custom headbands made in a variety of styles.
3. Retail Coupons for Vendors At Your Event
Don’t just offer coupons in your bag – offer coupons for vendors that are present at your event, so your athletes can make a purchase right then and there. If you ask for swag bag coupon contributions as part of the cost of being a vendor or sponsor, this costs you nothing!
4. Creative Snacks
You can offer protein sample packets, but you can also get creative with your snack offerings! Consider offering something like Jelly Belly’s Sport Beans for a quick dose of carbs that your athletes will love snacking on between events.
5. Lunch Voucher
If you are running an all-day event, there is one universal truth: your athletes will need to eat at some point. Show them you’ve already thought about this by having a lunch offering on-site (maybe your local meal-prep company and/or a favorite food truck) and giving all athletes free or reduced lunch.