Should Your Event Have an Online Qualifier? (Five Things to Consider)

Should My Event Have a Qualifier?

This is a question we wish more people would ask. Qualifiers can add huge amounts of value to your event… but if you aren’t able to give them the attention they deserve, they could do more harm than good.

There are a few things to think about if you are on the fence about having a qualifier.

  1. Size of the Event
  2. Administrative capabilities
  3. Level of Athlete
  4. Brand Goals
  5. Internet in Your Area

A qualifier requires as much, if not more, work than an in-person event. Although you don’t have to concern yourself with the onsite logistics, you will have to deal with every athlete concern under the sun – from accurately communicating and enforcing standards, video upload issues, validating submissions and beyond. A qualifier is not for the faint of heart.

Size of the Event

Large competitions are natural contenders for qualifiers, however, having an event with a lot of people does not inherently mean you should have a qualifier. If your venue can accommodate many athletes, you may be better off letting people register from the get-go. Also, if you have a large event but people hold off on registration until the very last minute, you may wish to skip the qualifier.

The last thing you want to do in the weeks before your competition is worry about validating online videos. That said, you can still incorporate a qualifier component into your event without having a full-blown qualifier. Consider having one workout for athletes to submit prior to the final event to decide your heats.

Administrative Capabilities

Some large events are run by a robust team where the duties are distributed. Some large competitions are run by a solo administrator. Neither option is wrong, but if you are running lean, you may not be able to give your qualifier the attention it deserves. Consider this: If you have 300 would-be competitors, three qualifier workouts over the course of three weeks and every competitor has one question per workout, that is 900 questions over the three week time period. Do you really want that many Facebook notifications and emails if you don’t absolutely need them?

There’s also potentially a ton of work involved in reviewing and keeping track of video submissions. Be sure to pick a system that simplifies this as much as possible. We’ve designed our system so that athletes can easily include video links in their score submission, and you can optionally configure whether or not the videos appear publicly on the leaderboards. If they do appear publicly, you’ll have the benefit of other athletes helping to police and maintain standards. If you prefer to keep the videos private, you’ll still have a streamlined way to review and keep track in our easy to use admin interface.

Castle Games preferred to keep video submissions hidden from the public leaderboard for their qualifier event.

Level of Athlete

Qualifier events are not suitable for every type of athlete. If the event you are throwing is popular but not exceptionally competitive, a qualifier may dissuade athletes from signing up because it feels more official. You know the kind of athlete you want to attract to your competition, but keep in mind that it doesn’t have to be an all-or-none decision. A hybrid approach is also possible. For example, you might require a qualifier only for your RX or Elite divisions, but allow registrations into Scaled divisions without a qualifier.

Brand Goals

You have to get honest with yourself for this one. What are your goals? Are you looking to have a successful event once or twice a year, or do you want to build a competition-throwing empire? Maybe you are looking to branch into programming for the masses, or becoming a memorable event franchise. A qualifier may be a natural thing to incorporate into your competitions.

If you are thinking about ways to expand your brand footprint and generate some extra revenue without too much additional overhead here’s an idea for you: host a live event each year, but host an online virtual event at the halfway point through the year to stay in touch with your community of athletes. It’s easy to offer incentives such as free registration or discounted registrations to athletes who place well in the virtual comp.

Internet in Your Area

In some parts of the world, access to video hosting software is less than optimal. If you know that your athletes will have a hard time uploading their workout videos, you may be better off not requiring video submissions or skipping the qualifier component altogether. Ultimately, if it makes your athletes’ lives harder and makes them think less of your event, it is not the right choice for your competition.

You know what your community of athletes will appreciate. If a qualifier is the right choice for you, make sure you have the right scoring and leaderboard platform in place to simplify and reduce as much of the work as possible. The team here at Throwdowns would be honored to support your next qualifier event with our tried and true registration and scoring system. It’s been designed to streamline online qualifiers as much as possible, and we’re committed to your success. Get in touch with us here to get started.