How to Get Sponsors for a Competition

How to Get Sponsors for a Competition

Most fitness competitions seek sponsorship support in the form of prizes and swag. You want to make sure it’s simple and easy for sponsors to support your event. The Throwdowns.com registration system has the ability to collect sponsor information and fees, which make the process better for everyone involved. As a rule, we recommend starting your search for sponsors well in advance of your event, preferably 6 months lead-time. Some businesses plan out their commitments a year in advance! The more time you give yourself, the better your chances in securing sponsors. Here are 4 sources of support to consider in this process of how to get sponsors for your competition:

 

1. Local connections

This is your first go-to when considering support for your event. We recommend contacting members of your own box who are business owners to see how you can develop a mutually beneficial partnership. Otherwise, reach out to your local business community and get them involved. Think of places you or your members like to frequent: restaurants, retail stores, day spas. 

 

2. City, county, or state resources

If your competition draws a large out-of-town crowd, various levels of government may have an interest in supporting your event. Visitor and tourism organizations often have resources at their disposal to aid events that will benefit the local economy. They may also provide you with hotel or dining discounts for your athletes, an added incentive to encourage participation at your competition!

 

3. CrossFit-specific companies

Don’t just go for the familiar big names here. There are many up and coming businesses aimed at the demographic of CrossFitters and several are eager to get their name out to your athletes. This gives you a great opportunity to build a relationship and offer value to your participants in whatever form of support these companies can provide to you.

 

4. Other health and fitness-related businesses

Think of any company who would be happy to have the attention of health-minded, active customers and reach out to them. It’s a good idea to explain what your athletes are like to a business who may be unfamiliar with what CrossFit is. Having some baseline demographic information (ages, percent male vs. female, etc.) about who these potential customers are is a good selling point when requesting sponsorship support.

Bonus tip: follow-up, follow-up, follow-up!

Persistence pays off in this process. Many companies are bombarded with sponsorship requests, which means a single email from you might get lost. Use multiple means of communication and try to connect with multiple people. The more you get your name on their radar, the greater the likelihood that a business will return contact and you can establish a relationship.