Month: June 2016

How to Get Sponsors for a Competition

How to Get Sponsors for a Competition

Most fitness competitions seek sponsorship support in the form of prizes and swag. You want to make sure it’s simple and easy for sponsors to support your event. The registration system has the ability to collect sponsor information and fees, which make the process better for everyone involved. As a rule, we recommend starting your search for sponsors well in advance of your event, preferably 6 months lead-time. Some businesses plan out their commitments a year in advance! The more time you give yourself, the better your chances in securing sponsors. Here are 4 sources of support to consider in this process of how to get sponsors for your competition:


1. Local connections

This is your first go-to when considering support for your event. We recommend contacting members of your own box who are business owners to see how you can develop a mutually beneficial partnership. Otherwise, reach out to your local business community and get them involved. Think of places you or your members like to frequent: restaurants, retail stores, day spas. 


2. City, county, or state resources

If your competition draws a large out-of-town crowd, various levels of government may have an interest in supporting your event. Visitor and tourism organizations often have resources at their disposal to aid events that will benefit the local economy. They may also provide you with hotel or dining discounts for your athletes, an added incentive to encourage participation at your competition!


3. CrossFit-specific companies

Don’t just go for the familiar big names here. There are many up and coming businesses aimed at the demographic of CrossFitters and several are eager to get their name out to your athletes. This gives you a great opportunity to build a relationship and offer value to your participants in whatever form of support these companies can provide to you.


4. Other health and fitness-related businesses

Think of any company who would be happy to have the attention of health-minded, active customers and reach out to them. It’s a good idea to explain what your athletes are like to a business who may be unfamiliar with what CrossFit is. Having some baseline demographic information (ages, percent male vs. female, etc.) about who these potential customers are is a good selling point when requesting sponsorship support.

Bonus tip: follow-up, follow-up, follow-up!

Persistence pays off in this process. Many companies are bombarded with sponsorship requests, which means a single email from you might get lost. Use multiple means of communication and try to connect with multiple people. The more you get your name on their radar, the greater the likelihood that a business will return contact and you can establish a relationship.  

Competition Programming: Part Three – Be Unique

Competition Programming: Part Three - Be Unique


This is the final part in our series on competition programming. If you’ve followed our advice so far, you should have a solid understanding of how to smartly design your events. Here, we take the final step by suggesting 3 ways you can make your competition stand out and be unique.

Read the complete series on competition programming:


1. Venue Choice

If you want to take your competition outside the box (pun totally intended), you have an opportunity to offer a refreshing setting for otherwise familiar activities. For example, high schools have sports facilities such as tracks, fields, and maybe even pools available to use for your competition. If the weather allows, outdoor venues can offer space and flexibility.

While there are many benefits possible to taking your competition off-site, keep in mind there are many additional planning considerations as well. The extra work may be worth it, however, if it can provide something unique and valuable to your audience, which makes your competition memorable and successful.


2. Uncommon Elements

The purpose of CrossFit is to prepare its athletes for “the unknown and unknowable.” It uses elements from a variety of athletic disciplines to train a broad spectrum of capabilities. And what better way to truly test that fitness than with something unexpected? Programming elements for your competition that are uncommonly performed in the gym setting can set your event apart and make for an exciting experience for athletes and spectators alike.

Note: There’s a fine line between creative and crazy. We encourage you to brainstorm ideas, then refer back to our first two posts in their series on competition programming to see what ideas are left remaining, then see how you can incorporate them into your final workout designs. And make sure to test out any novel ideas so you have an understanding of what they will look like in practice!


3. Spirit and Culture

This is where you truly have the chance to shine. Think of the energy you want your competition to embody, then design your events around that experience. From a programming perspective, this can include small details like your choice of rep schemes or the names you give to your workouts. These finishing touches are what truly bring a competition to the next level and leave your athletes satisfied and eager to return for more.

Competition Programming: Part Two – Practical Considerations

Competition Programming: Part Two - Practical Considerations


Continuing our series on competition programming, this post will cover a practical approach to narrowing down your options for your workouts. We’re assuming that your goal is to program for diversity, meaning you aren’t biasing programming towards anything in particular. By taking a look at these practical considerations, you can build a framework that will help you make smart decisions for your competition programming.

Read Part One in this series: Guiding Rules

Consideration 1: Equipment

Start with a detailed inventory of the equipment available to you. While it may seem obvious, you do need to keep in mind that you won’t be able to use anything you don’t already have. This can keep you in check and prevent you from getting carried away from the get-go. If you plan on purchasing equipment for the sake of your competition, double-check your budget to make sure that expense fits comfortably within your projected revenue.


Consideration 2: Space

Similar to equipment, the available space you have to work with will be an important factor in your programming. This will determine how many athletes can compete at a given time, which will dictate how much equipment you’ll need to accommodate those athletes. Your venue will also decide what types of movements will work safely in a competition setting.


Consideration 3: Athletes

Your competition may consist of individuals, partners, or teams, or maybe even a mix of all of these combinations. No matter the number of athletes competing per slot, we strongly encourage that you program your workouts so that only one person is working at a time. This reduces the demand for judges and makes scoring simpler, not to mention reduces chaos and makes for a better spectator experience.


With the above practical considerations in mind, now we can move onto the fun part: programming itself.

We recommend at least 3 workouts to be able to make a claim at testing fitness as defined by the sport of CrossFit. Depending on the length of your competition (single vs. multi-day), you may have the flexibility to include more. As always, consider your athletes safety. Too many events within a short time period can be counterproductive at best, dangerous at worst. (Read our post on maximizing scoring for more ideas on making the most of your events.)

There are 3 elements of diversity that you’ll need to vary in your programming: time domain, movement type, and skill level. You’ll want your competition to include a good mix of these factors. This means doing your best to design workouts of different lengths, with a range of different exercises, at varying degrees of difficulty. This is where the magic happens, but by this point in the process, you should have some good parameters to work with that can will help you decide how to combine these elements in the best way for your competition.

Broadly speaking, your competition programming can have 2 different designs for diversity: diversity within each event or diversity as a whole. Programming each workout to be a comprehensive test of fitness is more challenging, but could be considered a better method. On the other hand, it is simpler to design your competition where all the events taken together measure diversity, but it may end up biased if not executed properly. In either case, when you athletes leave, you want them to feel like they were truly tested by your programming.


Stay tuned for Part Three in the complete series on competition programing.

Competition Programming: Part One – Guiding Rules

Competition Programming: Part One - Guiding Rules


The best thing about a functional fitness event is that the possibilities for your competition programming are nearly limitless. The most challenging thing about competition programming is… that your possibilities are nearly limitless. This post is the first of a 3-part series that will help you make good decisions about programming for your competition. With so many choices to consider, where do you even start? Here are 3 guiding rules to help you program for your next event.


1. Put safety first

Competition makes people fierce. Unfortunately, that means a lot of good judgement goes out the window in the heat of the moment. It’s your responsibility as an event planner to always keep that on the forefront of your mind when you’re designing a competition. As such, safety is your most important consideration. We strongly encourage you to think about worst case scenarios here and do everything in your power to minimize the risks involved. You’ll never be able to eliminate them entirely, of course, but you need to err on the side of caution when designing your workouts.


2. Play to the crowd

One of the most important questions you should ask yourself when programming your workouts is, “Will the crowd want to watch this?” (Hint: softball throws are not terribly exciting.) The most successful events are ones that are both athlete and spectator-friendly. This is something the Grid League has done exceptionally well with their fast-paced races and competition layout that allows the participants as well as the audience easily see who’s winning the event. You’ll have to spend some energy thinking about your venue here, as well, to make sure your programming complements the space you have to work with.


3. Remember your purpose

Every competition needs to have a specific focus. You need to stay true to your brand by committing to the purpose of your event. If you want to truly hold a fitness competition in the spirit of the sport of CrossFit, you’ll need to make sure that your workouts as a whole are an accurate assessment of the 10 domains of fitnessHowever, events like fundraisers may instead have a theme that’s biased towards particular domains (example: a lift-a-thon to raise money for a cause would focus on power- or weightlifting). It’s easy to get carried away when you those limitless possibilities, but narrowing your scope around your competition’s purpose will help your event be memorable and successful.

Keep an eye out for the next two posts in the complete series on competition programing.

You might also be interested in our post about How to Maximize Competition Scoring.

5K Races, Virtual Competitions, and More

5K Races, Virtual Competitions, and More


Our fully-integrated registration and scoring system has been optimized for running elite fitness competitions for CrossFit athletes, but that’s not all we can handle. You can just as easily use it to organize 5k races, virtual competitions like online qualifiers, and much more! Here are a few “outside the box” ideas for how you can use our registration and leaderboard software.

1. 5K races, fun runs, obstacle courses, etc.

Road races, as well as adventure and obstacles runs, can be easy to organize and produce and are a logical choice if you want to expand your competition scope. Our registration system provides all sorts of amazing bells and whistles that allow you to provide a streamlined and easily customizable registration experience, capture payments on mobile devices, offer coupon codes, and more. In terms of leaderboards, you just configure divisions as usual and plug in scores for each athlete that completes the race. It’s instant gratification for athletes and a trivial amount of work for organizers of the race.

2. Virtual competitions

Who says your participants have to be in the same place at the same time? With our capacity that allows athletes to submit their own score and link to a video of their workout, you can hold a virtual competition similar to the CrossFit Open. This gives you far more flexibility for programming, the ability for more athletes to register, and the opportunity to expand to a larger geographic area. A virtual event also serves as a method to hold a qualifier for your live competition, should you wish to cater to more higher-level athletes.

Keep in mind that you will still need to review and validate all those videos, to maintain a standard of quality for your event. Given the time-intensive nature of this task, we recommend planning to spread out the workouts over at least several days, if not weeks. Depending on the size of your competition, you might even want to consider having 2 deadlines for submitting scores. The first, early deadline gives participants the opportunity to re-submit their score if standards were not met. The second and final deadline, however, will not afford that benefit.

3. Wellness challenges

Many affiliates have some version of a nutrition or lifestyle challenge they host during the year that helps their members set goals and stay accountable to them. allows you to easily manage registration and a point system that takes the hassle out of running a challenge like this. It also gives your event a professional and polished look, which encourages your members to take their commitment seriously.

Of course, just as we mentioned previously, you won’t be limited by geography for your wellness challenges. Friends and family members from all over the world can join in with your affiliate members during a challenge. This is a fantastic opportunity for community-building on a big scale. You can easily share your challenge leaderboard online to have real-time accountability for everyone involved, no matter where they are. 

4. Retention programs

Thinking of new and innovative ways to engage and retain your box members? You can use our software to run a rewards program that’s fun and different than what people are used to seeing. For example, let’s say you want to boost attendance at your affiliate during a slow month. You can reward members with “points” for attendance during a designated time frame, then award prizes at the end to anyone who came above a certain threshold goal that you designate. Our method of data entry is intuitive, simple, and easy to use, so you have a lot of flexibility in deciding how to set up something like a rewards program. This is truly a chance to be creative — the possibilities are endless!

How to Maximize Competition Scoring

How to Maximize Competition Scoring


You want to give your competitors the best opportunity to prove their abilities, but there’s only so much time in a day (or weekend). In order to truly test fitness, you’ll need a variety of time domains and tasks to deliver an experience that’s worthy of your athletes. One secret for giving your participants more bang for their competition buck is to dually score your workouts. The more scores you can use to rank your athletes, the more value you can provide for their experience at your event.


There are 3 ways you can do maximize your competition scoring:


1. Each event has 2 back-to-back components.

This saves you time in planning the flow of the schedule. Every time you can eliminate transitions or extra heats, you’re optimizing the experience not only for your athletes, but for your spectators as well. It’s an added test to have to switch tasks with different elements, which makes it more exciting. We’ve seen this strategy a lot at the CrossFit Regionals and Games levels for good reason. It’s both an athletic challenge and a crowd-pleaser.

Example: 1 mile run for time immediately into AMRAP of 3-6-9-12-etc. reps of power cleans and over-the-bar burpees to a 12 min time-cap, scored 2 ways: mile time and total reps completed for the AMRAP.


2. Combine an AMRAP with a portion “for time.”

Most athletes think “pacing” when they’re faced with an AMRAP. They decide what their goal is for total rounds, then they determine how that breaks down to time per round and try to keep that pace. By making a portion of the workout “for time,” you force athletes out of that pacing comfort zone because they have to push to get the fastest time possible first, then try to hang on for the rest of the workout. It’s brutal, but can be a game-changer for your competition.

Example: 10 min AMRAP “Cindy Plus”: 5 muscle-ups, 10 handstand push-ups, 15 front squats, scored 2 ways: time to complete the first 2 rounds and total reps completed for entire AMRAP.


3. Use bodyweight as a scoring factor.

This is a hot button issue for some CrossFit athletes, so be prepared to defend this decision should you go with it. Adding a bodyweight component to your competition pays homage to the strength sports that CrossFit includes within its scope, such as Olympic weightlifting. Of course, this does require weigh-ins, which can be performed at heat check-ins.

Example: 1-rep max snatch, scored 2 ways: total weight lifted and total percentage of bodyweight lifted.



Read some classic Glassman to get more ideas for how to creatively design and score your next competition’s events.